Source: Xinhua | 2026-08-11 21:36:45

LAS VEGAS, Aug. 11 (Xinhua) -- Dozens of Chinese footwear companies showcased their products at a leading local trade show on Monday, seeking to expand their presence in the North American market amid growing competition and uncertainty in global trade.

A total of 30 Chinese companies took part in a business matchmaking event, hosted by the Trade Development Bureau of the Ministry of Commerce of China and organized by the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts.

The event was held during MAGIC, a major U.S. trade show for apparel, footwear and accessories. The Chinese companies displayed new products and manufacturing technologies at the China pavilion covering about 400 square meters. The trade show runs from Monday through Wednesday at the Las Vegas Convention Center.

Zhang Jie, vice president of the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, expressed hope that the event would further strengthen China-U.S. footwear trade cooperation, achieve win-win results, and provide support for Chinese enterprises to establish a foothold in the North American market and promote their brands globally.

Simon Ferguson, executive vice president of fashion at Informa, said, "If you walk down any street in any city or town in the U.S., you'll see that much of the footwear is made in China."

Noting the important trade relationship between the two countries, he said he believes "the relationship will remain strong.